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Laurier professor among world’s most influential marketing scholars

It's official: Laurier's Nicole Coviello is one of the most influential international marketing scholars in the world.

Coviello, a professor at the Lazaridis School of Business and Economics and research director of the Lazaridis Institute for the Management of Technology Enterprises, has four papers on a list of the 25 most influential international marketing articles published between 1995 and 2015. Papers by Coviello on the list focus on internationalization, entrepreneurship and the role of networks.

Coviello is the only scholar to have more than two papers on the list, which examined 1,722 articles in the top six international business journals and the number of times other scholars cited them. Two of her papers are the fourth and fifth most cited in her field, while two more are 14th and 18th.

Nicole Coviello
Nicole Coviello

It's not the first time Coviello has been internationally recognized. In 2014, she was ranked as the number two international marketing scholar in the world. She was also ranked 18th in the world for international business research, the only woman in the top 20.

Having specific papers named as influential, however, is special, especially given that the scholars who performed the analysis are themselves some of the field’s top researchers, says Coviello.

"As scholars, we want to know our research has impact and that people use it," says Coviello. "This is an indication that my work has started conversations and has maybe been challenged and built upon. That’s how we push the field of knowledge forward."