Scotiabank supports UXD program

$852,000 donation to support experiential learning for UX designers, the creation of a UX design sprint competition and funding for scholarships

Scotiabank will donate $852,000 to Laurier over four years to support the university's User Experience Design (UXD) program.

“Scotiabank is passionate about delivering a great digital customer experience and truly cares about – and invests in – user experience design,” said Pamela Hilborn, senior vice president and global head of design for Scotiabank digital banking. “We’re excited about supporting Laurier’s students with a donation that will ensure they get the best possible training along with real-world work experience, both of which are critical to designers starting out in this field.”

Scotiabank’s donation – announced in January – will support Laurier’s UXD program in four key areas: Experiential learning for UX designers; the creation of a UX design sprint competition; funding for scholarships and work experience.

The first of its kind in Canada, Laurier’s UXD program highlights the university’s commitment to being on the cutting-edge of innovation. The program is offered at Laurier’s Brantford campus.

"This funding will have a tremendous impact on our ability to expand our exceptional experiential learning opportunities and deepen our students’ ability to be 'first in class' in their chosen field."

– President Deborah MacLatchy

“Laurier is very grateful for Scotiabank’s incredible generosity in supporting our User Experience Design program," said Laurier President and Vice-Chancellor Deborah MacLatchy. "This funding will have a tremendous impact on our ability to expand our exceptional experiential learning opportunities and deepen our students’ ability to be 'first in class' in their chosen field.”